Boston Garter Print Ad dated: 1906       
     $10,500 (product code: A113                
Whitehead & Hoag - Newark, NJ - 1890-mid 20th century

Whitehead & Hoag was first organized under New Jersey laws in 1892 with a capital of $500,000.  Its progress has been so rapid that in 1899 the capital stock was increased to a million dollars, and the plant at Washington and Warren Streets, originally a three-story building 50 by 80 feet in floor dimensions, has been increased by the addition of a 50 by 100 feet four-story structure and another of like area and five stories in height.  The aggregate of floor space is nearly one hundred thousand square feet, and there are several hundred persons employed by the company in the manufacture and sale of buttons, badges, banners, flags and an almost infinite variety of taking advertising novelties in celluloid, metal, ribbons, silk and woven fabrics.  The plant, at the time of its creation, was one of the largest of its kin in the world, and the goods it produces were sold all over the civilized globe.  The main business office was inNewark, NJ and at the works, but branch offices were maintained in no less than 30 leading cities, the one in London, England, being under the personal management of Mr. A. J. Keil, the secretary of the company.  The other officers and directors were Newark's highly esteemed citizens.

   Mr. Benjamin S. Whitehead: the president and is a native of Newark and a graduate of her public schools..

   Mr. Chester R. Hoag, the vice-president, was born in Pennsylvania, but was a citizen of Newark for many years.

   Mr. William A. Jones, the treasurer and counsel of the company, was a native of New York State.  He was the active treasurer and legal adviser of the company.

Whitehead & Hoag LLC was one of the largest advertisement firms in the world at the turn of the century.  They had huge contracts with companies like: Boeing, US Governtment, Guiness, Bud, Bass Ale, Starret, Bartels, Worlds Fair, and hundres more.  They were also responsible for the patent of "Celluloid"  A high quality compound used for printing that made the prints more durable and vibrant in color.

Whitehead & Hoag items are very collectible having brought prices as high as $26,000 at auctions for a single print.   At an auction on ebay a rare 1908 Taft/Sherman Presidential Pin began on October 13, 2003 with an initial bid of $250.00. Proving to be a popular item, 37 bids were placed during the 10-day auction. The auction closed on October 23rd with the winning bid of $9,200.00. (Below is a picture of the button.  We have the original print proof)

In April of 2005 a Boston Garter print sold at an auction in NJ for $26,000 proving yet again the value of these items. ( we have two of these prints)

Nehushtan Antiques is the sole owner of the only known personal Whitehead & Hoag company portfolio.  This portfolio contains proofs for nearly every item that they produced.  Ad Prints, Buttons, Calendars, etc.  Most of the proofs are signed and dated by the agency adding to its value.  This portfolio contains nearly 200 Advertisement proofs, 200 button proofs, 50 calendar proofs and more. 
Bud Print Ad dated: 1906             Narragansett  Print Ad dated: 1907        Guinness Print Ad dated: 1906
  view more information            w/ frame $795  (product code: A073)         $1,495  (product code: A093)
        SOLD: $2800                                              SOLD: $795
Whitehead & Hoag Collection
This is the only known portfolio of Whitehead & Hoag.  Most of the proofs in this collection are signed and dated by the agency.  Prints are dated 1896-1915.  Most prints featured their famous patented "celluloid".  A compound that brought out more vibrant colors and durable paper.  The entire collection will be sold on this site or at auction.  Only a select amount of prints will be available for sale at a time. These prints are perfect for framing.  In addition to the prints featured below we also have the exclusive Whitehead & Hoag botton/pinback proof collection.  This collection is available for sale.  For more information please contact us using the "contact us form".
All purchases come with the option of having the prints matted at no additional cost.  More information on Whitehead & Hoag can be viewed below.
Poth's Beer dated: 1906                       Cigar Union Label dated: 1907         Turkish/Russian Print Ad dated: 1906
       SOLD: $650                                       $650   (product code: A043)                   $350  (product code: A033)
Centlivre's Print Ad dated: 1906          Adam Scheidt Print Ad  dated: 1907     W.P. Fuller Print Ad dated: 1906
               SOLD: $1,200                                          SOLD: $550                             $995   (product code: A053)
Purchasing Information:   If you are interested in purchasing one of our products please use the contact form and enter the product code you are interested in. 
In April of 2005 a Boston Garter print (almost exact to the one pictured to the left) sold at an auction in NJ for $26,000.  Both prints are Needraw Boston Garter Prints.  Both are from the same period.  The other print was slightly larger then the one pictured to the left.  We have one other Boston Garter print that is available for sale.  For more information on purchasing these prints please contact us by using the contact form.
Nehushtan - the first recorded antique meaning a "brazen serpent" made by Moses.